[ PRODUCT DEVELOPMENT + MANUFACTURING PARTNER ]

WE BUILD THE ENGINE

BEHIND THE BRAND.

PRODUCT. STRUCTURE. SUPPLY.

Product development and manufacturing, backed by senior industry capability across product, commercial structure, supply and market expansion.

START A CONVERSATION

FASHION / SURF / ACTIVE / LIFESTYLE

INDEPENDENT BRANDS. GLOBAL CAPABILITY.

PRODUCT IS WHERE IT STARTS.

[ 01 — THE PHYSICAL WORLD ]

[ 03 / THE GAPS ]

GROWTH EXPOSES

THE GAPS.

Great brands are often built by founders who are strongest at vision, product, customer and community. As the business grows, the pressure moves behind the scenes.

REACTIVE RANGE PLANNING

FOUNDER BOTTLENECK

MARGIN PRESSURE

LATE DEVELOPMENT

FRAGMENTED SUPPLY

MISSED GTM WINDOWS

The answer is not always more headcount.

It is the right capability at the right time.

[ 04 / WHAT WE DO ]

MANUFACTURING AT THE CORE.

CAPABILITY BUILT AROUND IT.

PRODUCT

Range planning

Design

Graphics

Tech packs

Fabric + trim sourcing

Product development

STRUCTURE

Merchandising

Critical path

Costing + margins

Commercial planning

Wholesale calendar

GTM strategy

MARKET EXPANSION

US setup

Wholesale

Agents + distribution

Ecommerce

3PL + local fulfilment

Market-entry strategy

MANUFACTURING + PRODUCTION

Development / Factory sourcing / Sampling / Costing / Production management / Quality control / Freight + logistics

MANUFACTURING IS THE FOUNDATION. THE CAPABILITY AROUND IT EXPANDS WITH WHAT THE BRAND NEEDS.

Our wider product, commercial and market capability is available through our manufacturing partnerships, not as a standalone service.

[ 05 / PRODUCT. STRUCTURE. SUPPLY. ]

PRODUCT

Range architecture

Design + graphics

Tech packs

Fabric + trim sourcing

Blocks + fit

Sampling + development

STRUCTURE

Critical path

Merchandise planning

Costing + margins

Inventory planning

Wholesale calendar

Launch + GTM planning

SUPPLY

Factory network

Category-specific sourcing

Production management

Quality control

Logistics

3PL

[ 06 / MARKET EXPANSION ]

FROM EXISTING MARKETS

TO NEW ONES.

WE DO NOT STOP AT MAKING THE PRODUCT.

When the brand is ready, Common Goods can help build the commercial and operational pathway into new markets.

US BUSINESS SETUP

PRICING + MARGIN ARCHITECTURE

SHOPIFY + ECOMMERCE

3PL + LOCAL FULFILMENT

AGENT + DISTRIBUTOR INTRODUCTIONS

WHOLESALE SELL-IN

GTM ASSETS + STRATEGY

Product, infrastructure and market entry,

connected from the beginning.

[ 07 / HOW WE WORK ]

ONE RELATIONSHIP.

DIFFERENT LEVELS OF SUPPORT.

[ 01 ]

PRODUCTION

YOU HAVE THE ENGINE.

We plug into development, sourcing and manufacturing, working alongside your existing team to execute the product.

[ 02 ]

MANAGED

YOU NEED MORE CAPABILITY AROUND THE PRODUCT.

Alongside manufacturing, we add senior product, merchandising, critical path and commercial support around your existing team.

[ 03 ]

FULL SERVICE

YOU NEED US TO BUILD MORE OF THE ENGINE.

Alongside manufacturing, Common Goods takes a broader role across range planning, design, development, sourcing, commercial structure and market readiness.

EVERY COMMON GOODS RELATIONSHIP IS BUILT AROUND PRODUCT + MANUFACTURING.

THE SUPPORT AROUND IT EXPANDS WITH WHAT THE BRAND NEEDS.

[ 08 / BUILT FOR FOUNDERS ]

ACCESS THE TEAM

YOU DON’T NEED TO HIRE.

SENIOR EXPERIENCE. WITHOUT SENIOR HEADCOUNT.

SENIOR EXPERIENCE ON DEMAND

Access experienced brand, product, design, commercial and production operators without building every role internally.

ONE CONNECTED TEAM

Product, manufacturing and senior support sit within one relationship rather than across separate factories, consultants and specialists.

LOWER FIXED OVERHEAD

Add capability as the business needs it without carrying senior salaries before the brand is ready.

BETTER DECISIONS EARLIER

Experienced operators help shape ranges, margins, timelines and product decisions before problems become expensive.

LESS FOUNDER DEPENDENCY

Founders stay focused on brand, customer and growth rather than managing every development and production detail.

CAPABILITY THAT SCALES

The level of support can grow with the business without having to rebuild the internal team every season.

THE EXPERIENCE OF A MUCH LARGER TEAM. BUILT AROUND THE SIZE OF YOUR BUSINESS.

[ 10 / BRAND PROOF ]

BRAND PROOF.

SELECTED BRAND LOGOS — TO BE ADDED

We understand how large brands operate and how growing brands need to move.

[ 11 / WHY COMMON GOODS ]

BUILT TO MOVE DIFFERENTLY.

SENIOR PEOPLE

Experienced operators involved directly in the business.

SPEED

Less bureaucracy and faster decisions.

FLEXIBILITY

From one category to a full operating solution.

COMMERCIAL THINKING

Product decisions connected to margin, inventory and growth.

SUPPLY CHAIN ACCESS

Deep factory, fabric and category capability.

LOWER BARRIERS TO ENTRY

Flexible MOQ solutions where possible.

ONE CONNECTED TEAM

Strategy through to physical delivery.

WE DON’T REPLACE WHAT WORKS. WE FILL THE GAPS AROUND IT.

[ 12 / SENIOR EXPERIENCE ]

SENIOR EXPERIENCE.

BUILT INTO THE RELATIONSHIP.

Common Goods gives brands access to experienced operators across product, design, commercial strategy, sourcing, production and market expansion.

Our team has worked across founder-led businesses through to large global brands, bringing that experience directly into the product and manufacturing relationship.

[ 13 / TEAM ]

THE PEOPLE BEHIND THE PRODUCT.

LUKE MORRELL

MANAGING DIRECTOR

Product strategy, commercial structure, merchandising, range architecture and overall Common Goods leadership.

SCOTTY PAYNE

US DIRECTOR

US market strategy, financial and commercial structure, wholesale, distribution, ecommerce and commercial growth.

DEAN NEWTON

DESIGN + PRODUCT

Creative direction, apparel design, fabric expertise, product development and technical execution.

FINOL GU

CHINA GENERAL MANAGER

Sourcing, costing, development, production, quality and factory management.

Supported by our wider merchandising, development, design, fabric, logistics and production team.

YOU DON’T HAVE TO BUILD THIS TEAM INTERNALLY.
IT ALREADY SITS BEHIND YOUR PRODUCT.

[ 14 / HOW WE START ]

START WITH THE BUSINESS.

NOT THE SERVICE LIST.

01

UNDERSTAND

We sit with the founder and understand the ambition, business model and current reality.

02

DIAGNOSE

What is already working? What is missing? Where is the biggest constraint or opportunity?

03

BUILD

We agree the right Common Goods scope, team and commercial structure.

Start with one problem. Build from there.

START A CONVERSATION

[ 15 / CONTACT ]